How to Keep Innovation Cycle in the Company 10 Years Later

The product roadmap we have right now for the next five years, I feel is actually more aggressive than the one we had five years ago that kind of took us through that growth swipe. For us, it's about imagining what this category is, imagining, we see it a little bit. We know how far away it is. What are we going to do next to get there? It's kind of a system of product road mapping.