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Ep. 18: James Altucher on Saying No, Failing Better, Business Building, and More

The Tim Ferriss Show

CHAPTER

How Did You Decide to Write a Book About No and the Power of No?

"It's in, you know, the valley of failure that we sow our seeds of success," says Judd Apatow. "What no does is it allows you to conserve your energy for the things you care about." The actor and his wife have re-written their book based on what they couldn't say 'no' to.

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