What Is a Value Adde Reseller?

The COVID pandemic saw many online businesses boom, especially those centered on E-commerce. But entrepreneurs running in-person events really took a hit.

Today’s show focuses on one of those stories, and narrates how one owner re-invented what his company was doing by becoming a ‘Value Added Reseller’ (VAR) software service.

Dan Taylor is the CEO of AppsEvents, a ‘Google for Education’ partner whose company previously ran a huge number of conferences worldwide before diversifying into VAR:

“There are different ways you can get into it. Some of the selling is direct with Google, some of that work is with a distributor but, essentially … The ‘value added’ part means you can sell your services on top. So you can sell ongoing support services, you can do setup services, you can do customization, that's kind of what the business model is.”