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The Marketing Genius Behind Nike: Greg Hoffman
The Diary Of A CEO with Steven Bartlett
How Do I Find Which Story to Tell?
The success to me is that the transparency and au authenticity of the conversations, and that there's a rawness to it. The stronger the picture frame, the more the picture in it is going to shine. That's why in the book i talk about the picture in the frame and insuring that the frame never outshines the picture. Often times start ups almost skip that. It's like, no go back. But making sure that they don't take away from the actual story telling within it, which is the picture.
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