Introduction

It’s an age-old dilemma — do I focus on what’s right in front of me, or do I step back and look at the larger picture? On this episode, Taylor and Richard make the argument that establishing the “why” is much more important than the “how” — especially in a world where AI is making operational excellence less and less of an important differentiator.

Show Notes:

• Explore how SegMetrics can help you tackle ecommerce marketing challenges at https://bit.ly/3AdTrl2.

• Effortlessly connect all your marketing tools with our library of over 90 integrations at https://bit.ly/3AiayC0.

• Schedule your personalized demo, ask questions, and discover how SegMetrics can help your e-commerce business grow at: https://bit.ly/40jEE2J.

The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.