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Season 6, Episode 6: What is signal engineering? (with Itai Kafri)

Mobile Dev Memo Podcast

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The Evolution of Advertising Technology

This chapter explores the evolution of advertising technology, emphasizing the concept of signal engineering to improve ad performance. It discusses the shift towards automated bidding and the impact of platforms like Meta and TikTok in shaping ad delivery algorithms. The conversation also highlights the complexities in predicting user value and the challenges in optimizing signals for effective advertising strategies.

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