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46. Q&A: Employee share schemes, LICs, and mental accounting

Aussie FIRE | Financial Independence Retire Early

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The Perception of Money: Mental Accounting Unpacked

This chapter explores the intricacies of mental accounting, illustrating how individuals categorize their finances based on arbitrary distinctions. Through engaging anecdotes, it emphasizes the importance of treating all monetary gains equally and reassessing spending habits to avoid common misconceptions around discounts and promotions.

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