Episode 257: Aural Fixation
Very Bad Wizards
The Transformation of Media
McLuhan's main point is that we, and by we here he means our entire species Have paid very little attention to the transformative nature of media. The medium shapes and controls the scale and form of human association and action And for McLuhan, there have been like a few times in human history That society has been radically changed by the emergence of new media technologies.
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