
5 Keys to a Successful Data-Driven Strategy in Banking
Banking Transformed with Jim Marous
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Marketing Automation - A Competitive Insight Into Your Clients
With our marketing automation solution, whor our clients will begin to create these always on campaigns. Once we've segmented your client base, we know who's making the competitive mortgage payment to wells fargo. You can ten run an automated campaign targeting them as well as fargo mortgage holders. A but we see the success of those campaigns to be s. Can't yeur the specific numbers, but just heard from a client to day were a, the emal open rate on these campaigns for people we identified as was over 30%. And they converted ao millions, many millions of dollars of account balances that were previously at a competitor to within their institution.
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