How to Develop a Concept?

It's a very tricky process to take data and translate that into some kind of information that's going to have effect on the building. So it's not an easy thing, but you have to do it right. And i hate seeing the scrench ot of google maps. I'm like, that's lazy. It took you two seconds. Ivon't even did you even look at the map. Did you what? What do you see on the map? Are you looking at den city? Ar youing like how the urban fabric is spreading around?"