"Stop protecting yourself. Don't approach this year and protect yourself with some i'm going to increase by one % next year," he says. "If you do that with every customer, guess what happens? You can grow 100% per year." The easiest way to grow a hundred%. a year is to get one fucking customer to bring another customer. That is the difference between a billionaire and a millionaire, or a millionaire and average guy,. is the amount of pressure they put on to execute on every opportunity.