2min chapter

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Six months of Musk: How Elon changed Twitter

The Story

CHAPTER

The Impact of Elon Musk's Early Days at Twitter on the Bottom Line

Twitter's last annual report showed that it brought in about $5 billion. Haryndes: By all accounts, this has at least fallen by 50%. It's halved because a lot of brands are just concerned about whether this is a brand safe environment. To raise revenues, Twitter plans to offer users verified accounts for $8 a month.

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