The Importance of Branding in FinTech

I know it’s hard to remember now, but there was a time when BNPL — buy now, pay later — felt like the bleeding edge of consumer fintech (even if point-of-sale financing has been around for literally generations!)

It has been a wild ride for market leader Klarna, which is rather unique in the space: it was founded in 2005, it is a bank in Europe, and it has historically been profitable.

Klarna’s Chief Commercial Officer and former head of the US business David Sykes joined to discuss all that and more, including:

* If Klarna thinks of itself as a “BNPL company”

* That $46 billion valuation

* How Klarna succeed in the US, when other foreign imports haven’t

* The threat from Apple’s BNPL offering, Apple Pay Later

* and more!

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