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The Micro Details of Macro KPIs | Leads + Prospects
WTF Gym Talk
How to Attract and Convert Prospects to Your Micro Gym University
The number one macro level KPM looking for is prospects, the amount of leads that actually came in the door and gave you the opportunity to pitch them. So I'm going to talk about attract and convert here. When you are attracting, this is going to be our marketing efforts. This is going to then go into our convert, which will then be our lead gen, I'm going out of lead gen, our lead nurture and our sales efforts. These were the, this is what happened. Okay?
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