Balancing Supply and Demand in Fintech Entrepreneurship

This chapter focuses on the critical dynamics of starting and managing a business in the fintech industry, particularly emphasizing the necessity of aligning supply with genuine market demand. Entrepreneurs are cautioned against common pitfalls such as neglecting customer feedback and over-focusing on technical skills, while the importance of networking and engaging with potential customers is highlighted. Innovative marketing strategies, including testing consumer interest through advertisements for non-existent products, are discussed as effective ways to gauge market needs.