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How to launch a successful events business
The Long Story with Simon Owens
Building a Neutral Brand for the Car Shows
We're not owned by a car federation like a lot of the car shows are. Our objective is very much to move people away from car ownership, which is in line with what cities want. So our brand is politically neutral. As a result, cities are happy to come and attend our event. And as a result, they're happy to go on stage with companies like Renault or BMP Parabao,. But what we really do is that the speaker pays us, but we don't really suggest that they do keynote.
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