Performance marketing's pitfalls
The WARC Podcast
Balancing Brand and Performance Marketing
This chapter explores the essential interplay between performance marketing and brand marketing, discussing the misconceptions and challenges faced by organizations in budget allocation and performance measurement. It highlights the significance of a balanced approach that integrates both strategies to drive immediate sales while ensuring long-term consumer engagement. The chapter underscores the role of Chief Marketing Officers in developing cohesive advertising that aligns with commercial objectives and fosters brand equity.
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