How To Split Subscription vs One-Time Purchase Conversions for GA and Facebook + Installing Google Optimize for Speed
Conversion Tracking Playbook
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How to Create a Custom Data Layer Snippet in GTM
Don't implement Google optimized via Google tag manager anymore. This is a little bit hard to explain over a podcast, but think about the e-commerce object on the thank you page where we have all of your product data. Essentially what we want to do is insert another variable into that, which would be the subscription description. So essentially within that order object, if a user had a one time item and a subscription item, that variable would be able to distinguish between them.
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