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RoR # 21 : Data, Community, and the Art of Roasting w/ U.S. Roasters Champion Andrew Coe of Elevator Coffee

Keys To The Shop : Equipping Coffee Shop Leaders

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Balancing Roasts: Crafting Coffee for All

This chapter explores the art of coffee roasting in a commercial setting, focusing on the balance between personal style and customer preferences. It highlights the evolution of roasting techniques influenced by community feedback and competition dynamics, emphasizing the importance of flavor, aroma, and accessibility. The discussion also reflects on the continuous learning journey of roasters as they aim to create appealing and high-quality coffee offerings for a diverse audience.

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