Christian Juhl: "I have to predict the future just slightly better than everybody else."
Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman
The Regrouping of Group M
When you took over, you flew something like over 200,000 miles to meet people all across Group M. Up until that point, Group M was a collection of companies. And so trying to sit down and talk about the future of this industry and media is becoming technology driven. We're going to get really good in automation and understand our technology. That means investing hundreds of millions of dollars in doing it once,. Not doing it in 60 different methods with different partners in every market around the world.
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