Are You Using a Compass to Optimize Your Media?

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Google is going to be, or whatever rhymes with frugal mogl a, frugal manalytics. Whatever the tool is like, there will be a need to say we have to make operational decisions. I've watched clients show spread sheets go ing. They invalidate how all the data is really no good, but they look at it every day and they make decisions and adjustments. And i'm like, what? What are you what are you doing? It's moot to be honest.

We try not to navel gaze too much on this show, but our 200th episode felt like just enough of a milestone that we could do a mid-year "look back, look forward" show with a 7-year range. And we tracked down our original Commonwealth representative to join us for that discussion. Did we (first) party (cookie) like it was 1999? Maybe not, but that's the sort of reference you get with Jim Cain, the founder of Napkyn Analytics, and a co-founder of this very podcast! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.