What's the Conversation About Content?

I'm not sure fully whether I believe that marketing is actually content. A piece of content is pieces of information that can be used to gain information from, which means anything that's shared between anyone is technically a piece of content. And there are loads of people that are coaching, but not professionally because their standards are very low. But inside the coaching field, you have a coach, an activity facilitator, and then a professional coach. That's how I see it.