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The Hunt For Craft Beer's Cool

Good Beer Hunting

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Craft Beer's Impact and Collaborations

Exploring how craft beer influences Brendan's persona, this chapter focuses on the engineer, the relaxed individual, and the explorer and change-maker aspects of his character. Additionally, it touches upon Brendan's internal reflections from craft beer and features collaborations with Guinness, alongside advertisements from Guinness, SMBX, and Oscar Blues.

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