I couldn't stand behind something that wasn't real and wasn't what i felt the best. You know, it doesn't matter for the money or not. I think having that level of standard will always lead you to the highest valuable outcome in and money because it's real. If you have to pass three or four deals to get to the one that you want, make that one you want happen,. Because your oin to be way more fulfilled. It's such a good feeling, like truly believing in your brand.