S05.EP20 - Bridging Strategy and Design with Richie Meldrum
JUST Branding
00:00
Understanding the 'Peg' in Design Strategy
This chapter delves into identifying target audiences for design by focusing on their motivations and interactions with brands. It emphasizes the necessity of a central concept or 'peg' that guides design, marketing, and sales efforts, highlighting the importance of simplification and clear messaging in executing innovative strategies.
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