S05.EP20 - Bridging Strategy and Design with Richie Meldrum
JUST Branding
Understanding the 'Peg' in Design Strategy
This chapter delves into identifying target audiences for design by focusing on their motivations and interactions with brands. It emphasizes the necessity of a central concept or 'peg' that guides design, marketing, and sales efforts, highlighting the importance of simplification and clear messaging in executing innovative strategies.
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