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206. Building an expertise business around a proprietary framework with Billy Broas

How to Sell Advice

CHAPTER

How to Be a Successful Coach

I go by my gut for a lot of this about what feels right, what's happening in the marketplace. Historically it's been a combination of advice, I would say three categories. advising, so meeting usually on a weekly basis,. just doing a call, looking at what they have going on. Strategy and planning is another area where you need to get them clear on their goals. What do you really want? Do you want to build a big company? Or more of a lifestyle business?

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