1755: Insider Secrets of the Supplement Industry With Mike Matthews
Mind Pump: Raw Fitness Truth
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Advertising Strategies and Challenges
This chapter examines the advertising strategies of a supplement company, emphasizing the effectiveness of Google retargeting over Facebook ads. Speakers discuss the complexities of measuring advertising impact and the challenges of navigating review manipulations on platforms like Amazon. Additionally, they explore the importance of brand recognition and ethics in a competitive market to achieve sustainable growth.
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