The Role of Communication in Driving Loyalty

Rick Ferguson: I feel that it's probably going to remain quite formulaic for some time because we know it's only kind of regurgitating kind of recent content. So yeah, hopefully we'll start to have our, you know, AI detectors and our human detectors. And then obviously, as we've talked about, we're going to have to see that continuing drive towards personalization. Yeah. Reward offers that follow those same guidelines will work well for you. For example, I'm a big music fan and I want early access to live concerts through my credit card provider. So here's a code, go get this ticket master, put this code in this box on May 5th