Fluent Devices: The Most Proven Way to Produce Effective Advertising

The BMP, the Vice-de-Bare and all of that used to be much more fashionable. But I think it's a really interesting existential question for agencies. Why, when this is clearly the most proven way to produce effective advertising, isn't it not more treasured internally? So even if you're higher tension versus lower tension, you actually can overcome the short tension span of the kind of media that dominates today. That's what Fluent devices can do for you. Absolutely. And he says visual devices are best because they transfer better across the full medium X than conceptual devices.