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Matthew Bilotti (Twitter)

StaffEng

CHAPTER

How to Pick the Right Projects That Have the Most Organizational Impact

I don't really have the intuition that would allow me to choose the project that makes the biggest splash. What i do have is a sense of my immediate area, which is, i think, fairly deep. And because it's super, highly intersectional with not just what we do on the product side, but even fundamentals of the business,. As an advertising business, as you probably were, i know what to do in those spaces that i think are the right things. I try to get people on a sort of incremental track of stuff that'll eventually be good for our users, and that means it'll be good forOur business if we do it, you know? Again, the specific

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