Ep.5. Google Expert on Google App Campaigns Best Practices
App Revenue Growth Podcast with Michael Stysin
What Not to Do When Launching Your App Campaigns?
The top one mistake would be just incorrect settings. What you need to avoid is rushing into just creating your app campaign without reading properly some of them documentation on it and some of the best practices. For example, if we want to optimize towards some kind of action, let's say it's some kind of subscription in your app, you should make sure that it happens quite often.
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