3min chapter

The Art of Manliness cover image

#553: How to Become Indistractable

The Art of Manliness

CHAPTER

What Is Hooked?

Hooked is a book about how to get people hooked on new products. The author highlights the hook model, used by companies like fitbod and bible apping. Hooks are created when users take an action in anticipation of a reward. They can be something as simple as scrolling a feed, opening an apt or checking a dashboard.

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