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The Marketing Genius Behind Nike: Greg Hoffman
The Diary Of A CEO with Steven Bartlett
Branding - The Art of Serving the Athlete
In his 30 years at Nike, Brown says the company has a clear brand house. It's belief, it's mission, its vision, its values," he says. "Authenticity and serving the athlete is the anchor at all times" The minute your audience can no longer see your original pursuit, you've left yourself right in cool - Brown.
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