What Polls Say Works and Doesn't Work in Climate Related Messaging

I think messaging climate as an economic issue has been really persuasive to folks, especially who might be kind of scared of the words climate change. I feel like a decade ago, the phrase was global warming and that got politicized so then it shifted to climate change. It feels like that is also starting to be a signaling word maybe for lack of a better term that sort of helps signal political allegiance. So many voters, for so many Americans, climate change is not something that there may be explicitly thinking about all the time but they're certainly thinking about their bottom lines.

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