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225. James Smith - Secrets To Growing A THRIVING Personal Brand That Makes MILLIONS!

Dream Out Loud

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The Importance of Leaving People Wanting More

I see that happen a lot, right? People do. It's like getting distracted on the wrong thing. You're always better off leaving people wanting them more than giving them too much. The guy with the e-book, ultimately, if it's for Legion, what do you want? Contact information. For that to be a value, it doesn't need to be 100 pages. He should go away and over two cups of coffee create a lead gen. His demographics problems aren't 100 pages. Plus, if you do want someone to absorb 100 pages, they're going to need to be an incredibly warm client, not a semi warm lead. So, again, his effort could be

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