2min chapter

Plain English cover image

Bud Light in hot water after trans influencer video | Learn phrasal verb 'blow over'

Plain English

CHAPTER

The Importance of Influencer Marketing

Influencer marketing is effective because it seems authentic. Brands can carefully control their message in a small number of high leverage commercials and campaigns. But for precisely that reason, it's harder for brands to control the message. And influencers, even the biggest ones, don't have same coverage as television.

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