RV 60 - The Importance of Developing Message Fluency, The Impact of Social Posting, and More! | Kyle Coleman
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The Shift From Evangelizing the Problem to Collecting Leads and Email Addresses
Clary is has been very well known for being a forecasting revenue forecasting platform. It's thought of as this bottoms up roll up that a rep submits a forecast of a manager and then vp submits with cr o. But the problem they're finding Is hiding in plain sight And the problem is called revenue leak. They average 14.9 percent of revenue that you're losing every single quarter because your system isn't purpose built to run it. So we had to up level what our message was going to be, how do we make sure people are using us? We were able to land on chris lockhead who is one of the Godfathers of category design at cl
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