Understanding Human Behavior and Pricing Leverage

Today I interviewed Christopher Lochhead and Eddie Yoon. Two master marketers who developed a fascinating new process called “Category Design”. 

If you’ve ever tried to build a brand, promote a product, or grow a following, this is a must-watch episode.

As you’ll hear in my opening comments, these two guys have single-handedly changed how I think about online marketing.

If you listen to one podcast episode this year, it should be this one.

Visit Eddie and Chris's site: https://www.categorypirates.com/

Books Mentioned

Play Bigger: https://amzn.to/3tcowFg

The 22 Laws of Category Design: https://amzn.to/3PQwPj5

Snow Leopard: https://amzn.to/3Rxtgzs

== What to do Next ==

Subscribe to the Weekly Alchemy Newsletter - https://jasonstapleton.com/em/

Join the LEVERAGE Coaching Group - https://go.jasonstapleton.com/leverage-offer

Get a FREE Copy of my book “The Nomadic Wealth Formula” - https://bit.ly/3JadOnj

// FOLLOW ME //

Twitter - https://twitter.com/Jason_Stapleton

Youtube - https://www.youtube.com/jasonstapletonofficial

Instagram - https://www.instagram.com/StapletonConsulting/

Website - https://jasonstapleton.com/