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RE #197: John Marsh - Co-Founder of Marsh Collective - Finding Opportunity in the Broken & Undone

The Fort

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Opelika, You Got to Be Known for Something.

If you've got a small town, maybe it's two blocks each way. If you get clusters where people can know what they're going there for, nobody can compete with you if you know them for something. Opelika, what we want to be known for is unique food and hospitality, food and beverage, music and art. That's what we want everything to line around that. We say no to businesses all the time that don't align with that. Because if not, you're bringing them into your pool. And if you don't watch it, you have somebody pooping to pool, you're all swimming in. It's crazy. Did I answer your question?

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