3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Are You Ready for a Minority Partner?

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Is This Not the End?

There's something to be said for having your incentives alined with the incentives of that k t member who you're considering for partnership, right? Yes. Sometimes if they don't have pianel responsibility, then you know, their incentives might be towards the top line. And you want to reate them towards profit. Well, you've probably seen this in sales too, where you'll see some people who just want to be able to call themselves a partner and they don't care one %. So there's a fine line there between you want your new minority partner to want it, but not to be belaboring it pushing too hard.

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