The internet has completely democratized distribution, so that today i can be sitting anywere in the world, thand for 29 dollars, i can set up a store on shop efy, and i can sell on line. That's where technology is driving this, this really incredible innovation in commerce. How do you make sure that these anies, as they grow, don't graduate from shop afie's platform, and they're able to keep using it? It's a great question... Shop would make shop a fi quite unique.

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