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S2. Ep. 13: Sustainability Marketing with Maddy Cooper
That's What I Call Marketing
Building a Brand for the Long Term
Sustainability marketing is almost a self-fulfilling thing. We don't tell the story and then we look at our products that are more sustainable. They're not doing as well, you know what I mean? Well, it's not commercially viable. You can see how that becomes a really dangerous spiral. But with a view that it becomes mainstream really quickly and it doesn't step. Yes, the bold spot. It's got to earn its way to telling stories of like, no, actually, this is the lead way of marketing,. so it can become the core.
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