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How To Handle Your First Recession

The HeyCreator Show

CHAPTER

The Parado Principle, You Know?

The parado principle is a model of business that says the bigger you get, the more powerful you are. In recessionary times, this became an opportunity to make sure every new deal we had was worth as much as possible. "We did tell people, lhak hay, look, isn't going to work any more," he said about longtail clients.

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