In a future where we depend increasingly on Amazon, the fates of many small businesses hang in the balance. In this episode, Baratunde learns about a new model to help local small businesses compete with the online ease of ordering from Amazon. He speaks with whiskey distiller Marie Estrada, a small business owner who has pushed through the hurdles of the pandemic, while giving back to the community in ways that corporate monopolies just don’t.
Guest: Marie Estrada - small business owner, distiller, motorcycle enthusiast
Instagram: @motospirits
Bio: Marie Estrada left a career in book publishing and in 2016 opened MÔTÔ Spirits distillery in Bushwick, Brooklyn with her business partner, Hagai Yardeny. Inspired by their travels, they specialize in rice whiskey and Jabuka, an invented spirit made from apples and rice. She lives in Williamsburg, Brooklyn.
SHOW NOTES + LINKS
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We are grateful to Marie Estrada for joining us! Follow MÔTÔ Spirits at @motospirits on Instagram, or learn more about what Marie’s brewing at motospirits.com.
ACTIONS
PERSONALLY REFLECT
How do you relate to local businesses?
What locally-owned businesses do you rely on? Do you know the owners? What do you most appreciate about the shop? What would you miss if it went out of business? Try following some of your favorite local businesses on social media - many have instagram accounts where you can reach out directly.
BECOME INFORMED
Know Why Small Business Matters
We often hear that it’s “good to support local, independent businesses,” but why? The Institute for Local Self Reliance answers that question in the article, “Why Care About Independent, Locally Owned Businesses?” If you want to do a deeper dive, go to bookshop.org/shop/howtocitizen to check out more titles on this topic.
PUBLICLY PARTICIPATE
Shop Local, Buy Direct
If you live in New York City, check out https://shopin.nyc/ - a new online service for residents to shop from small businesses in their area, not Amazon. Shop In NYC has plans to expand, so keep an eye out for one near you or reach out to them if you want to start a marketplace in your region. Meanwhile, the Shop app by Shopify can help you spot local businesses selling directly online. As always, when in doubt, order directly from the business that is providing the good or service you are buying. You get the same great product, and they get more of the revenue.
If you take any of these actions, share that with us - action@howtocitizen.com. Mention Don’t Be an A**hole in the subject line. And share about your citizening on social media using #howtocitizen.
Visit the show's homepage - www.howtocitizen.com - to sign up for news about the show, to learn about upcoming guests, live tapings, and more for your citizen journey.
Also sign up for Baratunde's weekly Recommentunde Newsletter and follow him on Instagram or join his Patreon. You can even text him, like right now at 202-894-8844.
CREDITS
How To Citizen with Baratunde is a production of iHeartRadio Podcasts and Dustlight Productions. Our Executive Producers are Baratunde Thurston, Elizabeth Stewart and Misha Euceph. Stephanie Cohn is our Senior Producer and Alie Kilts is our Producer. Kelly Prime is our Editor. Original Music by Andrew Eapen. Valentino Rivera is our Engineer. Sam Paulson is our Apprentice. This episode was produced and sound designed by Alie Kilts. Special thanks to Joelle Smith from iHeartRadio.
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