So you end up with radio show, dinner seminars, podcast, and now YouTube channel is like the fourth one that's scaling up. I guess you're really in three sounds like dinner seminars are scaling back. So it's radio podcasts in YouTube. Yeah.

And I think, you know, working through some failures. I mean, I'd love to sit here and say that a lot of advice have a lot of success with dinner workshops and it just our approach didn't work. I think from those reasons I mentioned, Demograph is one thing. Maybe it's me too. Maybe the advisor, like maybe I'm just not built for it. But it also has to do the platform thing for us. Like we're more of a private wealth. Like we're not selling products or speaking of products. Not that saying it's a bad thing. It's just not our approach. I think a lot of people like go to those dinners or someone expecting that or looking for something like that, I could be generalizing there. But you know, it's a different medium. And so we spent a lot of money over a year and a half doing that. And we all as business partners said, okay, let's pull back and let's try to focus some attention elsewhere on that YouTube channel is kind of where we're focusing on. It's been a ride. It's definitely a challenge. I mean, every week I have to record, I have to write the shows. My whole as an advisor, Michael, like my whole schedule has been completely rearranged. In 19 years in the financial services industry, the past three years have been nothing like anything before because I have to rearrange how we operate. You know, I have

to write in order to support these marketing efforts. 100%.

So it's a commitment. And you know, it's hard because you're not getting there's no, I'm not getting paid for these things. You know, right now these are, we were in the building phase. Ultimately, we're trying to get to that point, but it's, yeah, it's a

build.