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15min chapter
Lessons From Two Exits + Building Electric to Automate IT Management | Ryan Denehy
The Peel with Turner Novak
From Videos to Ad Networks
This chapter recounts the founders' journey in launching their first company that initially focused on selling extreme sports videos online. They faced significant challenges, including limited internet access and consumer indifference, which compelled them to pivot towards creating an advertising network for extreme sports websites. Insights on building relationships, navigating startup complexities, and the importance of proactive hiring and strategic timing in business decisions are also explored.
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