MAILBAG PART 2: Testing a pasta startup, how niche is too niche, and a structure for dealing with founder stress
Idea to Startup
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I have an idea for a super niche business. How niche is too niche? I know you say to start small, but when is it not even worth my time? This is a good question that I get all the time. The answer depends on what type of business you want to build. But in general, I don't think there's a niche too small to support some type of a good business if the problem is there.
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