S2 E2 - Demand Capture vs. Demand Creation
Stacking Growth | The B2B Marketing Podcast
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Are You Using Paid Media?
Captured o man is not solely paid media, which i think is a typical misconception that goes beyond paid media. What we do on a glads and bingads, the search adds. We begin by going after branded terms in high intent terms. High intent terms have what we call high intent tokens. The goal is to educate our market.
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