Rudy Mawer. What It Means To Be An Expert. Episode 546 with The Real Brad Lea (TRBL)
Dropping Bombs
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The Importance of Character in Marketing
Rudy: People are scared to spend money. They're scared to get attention. I always tell people like, dude, what do you think that money's for? It's to be used. What else? They don't know how to get attention,. Like the flamboyant red, right? Like, and like you said, most people like glasses inside. Yeah. So so are they there's people making mistakes out there because they're not making millions of dollars on funnels and Facebook ads?" "I'm a character just by accident," he says. 'Because my perspective is a little bit different than most'
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