Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more.
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Episode Topics & Timestamps
00:00 B2B newsletters are confident moneymaking plays.
04:44 Creating podcasts, newsletters, and social media content drives business. Monetizing as a media company with ads/courses/memberships. B2B media is more lucrative than B2C. Sell directly to the audience for business growth.
06:36 Media companies struggle with ads, and B2B creators thrive.
10:17 Focusing on the specialized audience for high value.
13:03 Workweek thesis: Identify niche industries for influence.
17:34 Generate immediate revenue through targeted advertising strategies.
19:52 Text blasts boost webinar registrations, and powerful marketing.
25:12 Influencer marketing: finding underpriced attention is key.
27:28 Smaller newsletters offer better advertising opportunities.
31:37 Consider higher CPA for better long-term value.
34:15 Many subscribers sign up for multiple newsletters.
37:34 Prefer widget installation for faster revenue generation.
40:33 Automated newsletters can be customized for relevance.
44:45 Automated sequence customized for life events.
46:02 Create a newsletter portfolio to build relationships.
49:09 Leverage Facebook, content, and SEO for marketing.
52:31 Publish podcast, send a screenshot for an invite. Live call.
